About Authentic Impact Business Coaching | Penny Schlyer

I believe every entrepreneur has a powerful rallying cry; a driving force that inspires them to build something better. They have a “special touch” that when activated, fuels revenue growth, ignites the spirit of the team, and leads to a thriving business.

Too often, the passion that once fueled the business gets buried under the grind of daily operations and the owner is caught in a vicious cycle of crisis management. The result? Employee energy fizzles, turnover increases, customer experience suffers, and business growth is stifled.

I have translated decades of marketing and communications expertise, team leadership, and certifications from foremost coaching entities into a coaching program that helps entrepreneurs reclaim their rallying cry and turn it into something tangible — a value-driven business where leaders and employees are fired up to make an impact.

Let’s work together and move you beyond the daily grind of running a business that simply supports your lifestyle to building one that creates long-term value and financial independence.

Authentic Impact Business Coaching was conceived from my passion to help people – business owners and employees - increase success and fulfillment in their work.

Having coached hundreds of professionals over decades of service, I believe that everyone wants to make an impact; they just need clarity and to be on a team with leaders who inspire greatness.

Plain and simple, this clarity and leadership starts with you.

You have the vision and special touch. You set the tone and must communicate your rallying cry effectively so employees understand it, embrace it, and embody the spirit of your standards for the customer experience and interpersonal engagement.

That’s my mission. I help you put your passion into action by tapping into what truly drives you. I will push you to see the big picture. I will stand side-by-side with you to bring your team together to think beyond the bounds of a single issue and develop strategies that yield a broader impact. I will help you tap into the unique talents of your team to maximize their strengths and overcome their weaknesses to achieve personal and professional growth.

Let’s get started!

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Penny guided the board of directors and staff to reach consensus on goals and initiatives toward future success. Her presentations, insight, and guidance challenged the group to think differently, collectively, and positively about the mission and vision for Gabriel’s Horn. I have participated in a number of strategic planning sessions. This experience was very positive, built team participation, and solidified the near and long-term plan for moving the organization forward.

Jerry Czarnecki

Executive Director, Gabriel’s Horn

Authentic Impact Business Coaching has been key to our success in 2023 and as we head into 2024. If you have a business, particularly a small business, hiring a coach is PRICELESS! I have personally known Penny for nearly 20 years. She was a rockstar in the corporate world. Now she has taken a new path to lift up our small local businesses. She keeps us on task which no doubt is exhausting for her! It has been a ride for sure this year. There is NO way we could have weathered it without our weekly coaching. Seriously. Thank you

Jennifer Burkhart, Owner, The Waxi Taxi

Penny did a great job of managing and implementing change across the organization in ways that did not overwhelm or create disruption, especially for our sales team. As a business partner I can say that Penny works great with stakeholders across the business. She understands the importance of stakeholder buy in and knows there is more than one way to accomplish that

Matthew Fusan

SVP and Product, Azra Healthcare

In my 23+ years of experience, I have yet to see a high performance, self-sufficient and thought leader like Penny who can take a broad and complex challenge and run with it to make things happen. I personally respect and regard her work ethics and professionalism she brings to the table which always helps me see things in better perspective when triaging complex situations. She is very objective and focused.

Sridhar Srinivasan

Healthcare and Life Sciences Sales Leader, IBM

There are those times in your career when you come across that rare bird… an outstanding professional and leader, supremely talented and skilled, with the greatest integrity and a wonderful person to boot. Penny’s leadership and guidance of her own team instilled key learnings and best practices that influenced their effectiveness across our organization.

Bill Lawler

VP Global Partner Alliances, Genesys

Penny is a great leader who knows how to guide and inspire. She tackles complex business challenges with grace and determination, bringing transparency into every project and every conversation, and creates an environment where people are encouraged to express ideas and opinions.

Van Doan

Interior Designer

I started my business because I LOVE to clean, and I knew I could make money doing it!! Prior to working with you, we had a revolving door of staff. Now, we’re attracting the right people, the training and communication is better, and there is accountability and joy among the team. I have some free time back, and I clean because I want to not because I have to. I even took a week off to see my grandkids!

Eva Underwood

Owner, Green Up 2 Clean Up

Since working with you, I feel like I’m more motivated and I’m pushing myself to step outside my normal boundaries. I’m doing daily tasks that I would normally procrastinate and I’m excited about the possibilities of growing my partner base.

Eve Wierzbicki

Owner, Dig the Dunes

During our coaching, I was able to shift my mindset to opportunities rather than being stuck in the day to day frustrations of owning a business. Now, I write my goals every day to help me stay focused, and I’ve stayed open to other possibilities. This has allowed me to be open to expanding to a new location. My revenues grew 30% this past year and I’m excited about what’s next.

Lisa Joesten

Owner, Empowering Student Success

Very good presentation. Topics and content hit the nail on the head with respect to family business culture and challenges. As a 3rd generation of the family business this topic really hit home and drove across points that we are living currently and how to get through them.

Owner Attendees, North American Steel Alliance 2024 Forecast Conference

Penny’s marketing expertise and leadership coaching is helping my marketing team to think differently and level up their skills so we can scale the business for future growth.

Brandon Dil

Owner, FuseLenses

Penny Schlyer with Authentic Impact Business Coaching, guided our planning process from beginning to end, and kept board members focused and engaged. Penny excelled at listening not only to what board members were saying, but in some cases to what they weren’t. With an understanding of group dynamics, Penny could introduce more controversial topics of conversation while maintaining a respectful, nonjudgemental atmosphere.

Joy Lundstrom, Deputy Chief of Staff Portage Township

Penny guided the board of directors and staff to reach consensus on goals and initiatives toward future success. Her presentations, insight, and guidance challenged the group to think differently, collectively, and positively about the mission and vision for Gabriel’s Horn. I have participated in a number of strategic planning sessions. This experience was very positive, built team participation, and solidified the near and long-term plan for moving the organization forward.

Jerry Czarnecki

Executive Director, Gabriel’s Horn